March 21, 11 AM Webinar: Sustainability: From Marketing to Quality For All Life


Unfortunately sustainability is even today still all too often more marketing than substance. In this presentation we will focus on the role that quality can play in changing this for the better.

Starting from the definition of sustainable development as determined by the United Nations we will introduce a practical triple A approach that is suitable as a guideline for all types and sizes of companies. In a sequence of Awareness – Adoption – Achievement companies can gradually expand their sustainability activities and impact. The effect of this approach is visible on both financial, environmental and social sustainability and is linked to a set of appropriate quality tools in each development phase.

In the final part of the presentation we will introduce a new definition for sustainability. In our view the current definition is too anthropocentric and in future a more holistic view will be needed. At this point we are setting the final step to quality of all life.


Willy Vandenbrande is the founder and President of QS Consult, a European consulting agency that assists organizations in various aspects of Quality Management. His client list as a consultant includes a wide variety of manufacturing companies as well as service and non-profit organizations. He has delivered presentations at many international conferences and has written numerous articles on Quality Management.

Willy holds a Master’s degree in Civil Engineering Metallurgy and a Master’s Degree in Total Quality Management. He holds a Six Sigma Black Belt Certification from the American Society for Quality (ASQ). He is an ASQ Fellow and a former member of the Global Advisory Council and the past chair of the Fellows Technical Group. Willy is also an associate member to the International Academy for Quality (IAQ) and part of the Quality in Planet Earth Concerns Think Tank of IAQ.

Attendance to the event qualifies for 0.1 RU credit, this will be issued via email within a week of the event (ensure you register with a valid email address to receive your attendance RU).

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Tuesday March 21, 2018 11:00 AM cst
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