Welcome to ASQ Austin

ASQ section 1414, located in Austin, TX, gives you an opportunity to

  • Network with Capitol area quality professionals
  • Participate in professional development events such as training classes and monthly meetings
  • Volunteer with the section’s initiatives within the community

Our FY 2015 year promises to be an exciting one with a fantastic line-up of guest speakers at our monthly meetings. So, we hope you will come out and join us.

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Webinar Reliability & “Lean”: At Odds or In Sync? (10/10/2015)


Topic: Reliability & “Lean”: At Odds or In Sync?

Speaker: Cheryl Tulkoff


Reliability and Lean are frequently thought of as opposing forces. Reliability is perceived as driving added cost and complexity while lean is all about stripping down to fundamentals. However, nothing could be further from the truth! If considered early, designing, creating, and building with reliability in mind is fundamentally the ultimate lean process.

Most organizations go wrong simply because they consider product reliability needs too late. This drives overdesign or failure – definitely not lean characteristics! Organizations that understand and identify reliability requirements from the very beginning create products that fulfill their customer’s need at both the lowest cost and greatest quality.

Learn more about the methods and ways that organizations succeed when they purse reliability and lean in sync rather than at odds!


Cheryl has over 20 years of experience in electronics manufacturing focusing on failure analysis and reliability. She is passionate about applying her unique background to enable her clients to maximize and accelerate product design and development while saving time, managing resources, and improving customer satisfaction.

Throughout her career, Cheryl has had extensive training experience and is a published author and a senior member of both ASQ and IEEE. She views teaching as a two-way process that enables her to impart her knowledge on to others as well as reinforce her own understanding and ability to explain complex concepts through student interaction. A passionate advocate of continued learning, Cheryl has taught electronics workshops that introduced her to fascinating companies, people, and cultures.

Cheryl earned a Bachelor of Mechanical Engineering degree from Georgia Tech and a Master of Science in Technology Commercialization (MSTC) program at the University of Texas at Austin, and is Certified Reliability Engineer (CRE); she will serve as a springboard enabling her clients to succeed in introducing reliable, blockbuster products tailored to the best market segment.

Date: October 10, 2015

Time: Noon – 1:00 PM CST

Register:  Access information will be provided

RUs: Participants can earn 0.1 RUs for attending this webinar


Co-sponsored with ASQ Reliability

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October Meeting – (10/14/15)

Wednesday – October 14, 2015



Conrad Soltero



The Kata



What is available? And what it can do for your Company.

​The 7 Kata Dojo is about using a systems approach to achieve organizational excellence. All applicable techniques are used. Lean, Constraint Theory, 6 Sigma, Innovation Engineering, Technology Scouting, QMS and EMS are all available for your organization to leverage. Conrad Soltero has a passion for helping open minded and agressive leaders move their organizations to the next level. If you are serious about giving your business a competitve advantage, The 7 Kata Dojo is your go to web site for assistance. Conrad has achieved economic independence and uses his time vocationally to effect economic development for the good of our city (Austin, Texas), area (Central Texas), state (Texas) and nation (Go USA!).


Speaker Bio:

Conrad Soltero attended the University of Texas at El Paso. He earned a B.Sc. in Metallurgical Engineering and a MS in Materials Science & Engineering.

In 1996 Mr. Soltero started working with the Texas Manufacturing Assistance Center (TMAC) where he provided the El Paso region industrial extension services for the next 19 years as a Field Engineer. He was an early adopter of Mike Rother’s Toyota Kata and has published research on the subject through the Institute of Industrial Engineers.  Conrad has published articles and research in technical literature for almost twenty years on topics as diverse as environmental management systems, quality management systems, Six Sigma, workforce development, Lean, and innovation.

In 2012, Conrad came to realize the nexus between TWI and the Toyota Kata and as a consequence, wrote the book, 7 Kata: Toyota Kata, TWI and Lean Training. The manuscript was reviewed by a team of world class Lean experts and was deemed worthy of the 2013 Shingo Prize for Professional and Technical Publications, accepted as the Pulitzer Prize of literature focused on organizational excellence.

Starting in 2013 as a Principal Engineer for TMAC and employed by San Antonio’s Southwest Research Institute, he has provided technical training for the Austin Regional Manufacturing Manufacturer’s Association in value stream mapping, Lean leadership. Lean management systems, and lean performance measures. He continues work with individual organizations in diverse areas of enterprise excellence.



Crowne Plaza Hotel
6121 North IH 35 Austin, Texas  78752 (512) 323-5466
Crowne Plaza Hotel Directions


  • 6:00 – 6:30 PM – Networking Time
  • 6:30 – 6:45 PM – Announcements
  • 6:45 – 7:45 PM – Main Speaker Presentation
  • 7:45 – 8:00 PM – Door Prizes



Appetizers are being provided to members and guests.



Starting in October there will be a $10 fee to attend ASQ Austin monthly meetings; the fee applies to the event expenses.

The only exception will be for the first time attendees who are new ASQ Austin members.


Recertification Units (RUs):

Participants will acquire 0.3 RUs for attending

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Austin Quality Conference – (11/06/15)



November 6, 2015  8:00 am – 5:00 pm

Austin Evening

Crowne Plaza Hotel
6121 North IH 35  Austin, Texas

Take a journey in excellence listening and learning about the latest in Quality with topics including Leadership, Malcolm Baldrige, ISO 9000:2015, FDA Inspections and Healthcare


Adil  Dalal


Title: Sensei Leadership™: A Legacy Driven Leadership™
Sensei leadership™ goes beyond the traditional autocratic, democratic, transactional, transformational, servant, authentic and other models of leadership and provides a practical and demonstrable shift in being a truly successful leader leading teams and organizations to a new level of success. This will be an inspirational, life and career altering topic which will provide an individual with a step by-step formula to escape from the bondage of a managerial mind-set and soar to the pinnacle of leadership excellence.

Bio: Adil Dalal is the CEO of Pinnacle Process Solutions, Intl®, LLC; past-Chair of ASQ’s Human Development & Leadership division; and Co-founder and Chairman of the Board for Patriots4Our Heroes, a non-profit serving veterans with PTS and TBI. Adil is also a distinguished global keynote speaker and an award-winning author and the recipient of “2014 Global Award for Outstanding contribution to Quality & Leadership”.  He is the host of See2B radio show and has been also been featured in numerous radio and TV interviews.

Dave ThomsenDave_StDavids_1

Title: St. David’s HealthCare: 2014 Malcolm Baldrige National Quality Award Recipient

St. David’s HealthCare: 2014 Malcolm Baldrige National Quality Award Recipient
Dave Thomsen, Vice President of Quality, will present on St. David’s Healthcare’s journey to receiving the 2014 Malcolm Baldrige National Quality award. It was one of only four organizations in the nation, and the first healthcare system in the state of Texas to receive the award. St. David’s HealthCare is a $4-billion, six-hospital healthcare system, with more than 90 locations throughout Central Texas, employing more than 8,100 associates and supported by more than 2,000 medical staff members.

Bio: Dave Thomsen oversees all aspects of quality for the St. David’s HealthCare system as well as two hospitals in El Paso as the division Vice President of Quality for HCA’s Central and West Texas Division. He has served as an examiner, team leader and as a member of the Board of Directors for Quality Texas over the past 10 years and has served on the Board of Examiners for the Malcolm Baldrige National Quality Award for three years.

 Terri Sena

Terri Sena

Title:  Using Your ISO 9001:2008 QMS to Plan for the 2015 Changes

Terri will provide a high level overview to help you determine what key changes in ISO 9001:2015 are going to require decision and action from your organization’s management review of the QMS.   The integrity of the quality management system is maintained when changes to the QMS are planned and implemented.

Bio: Terri Sena has been the Western Regional Sales and Consultant Relations Manager for NQA-USA since 2008. Before that she worked with the Quality group of NQA’s parent company, NTS, an engineering and test lab based in Calabasas, CA. Ms. Sena is certified for ISO 9001 auditing and is based in the Los Angeles area.

Forrest W. Breyfogle III

forrest_breyfogle (2)

 Title: Enhancing Quality’s Role by Resolving Common Executive Management Issues

Attendees to this interactive session will learn how to enhance their organizational value by providing management direction for:

  • Creating predictive performance metrics that will lead to the most appropriate organizational behaviors and reduce the amount of firefighting that often occurs in organizations.
  • Providing a structural linkage between an organization’s performance report-outs and the processes that created these metrics.
  • Formulating targeted business-area strategies that will deliver the most big-picture benefit.
  • Identify and timely execute strategic improvement efforts that will benefit the enterprise as a whole.
  • Enhancing status-meeting report-outs so that there is increased value from these sessions with less invested resources.

Bio: Forrest Breyfogle is an ASQ Fellow and the CEO of Smarter Solutions. He has authored or co-authored over a dozen books.  His most recent book is The Business Process Management Guidebook: An Integrated Enterprise Excellence BPM System. Mr. Breyfogle was named Quality Professional of the Year for 2011 by Quality Magazine and in 2012 was awarded alumni of the year by Missouri University of Science and Technology. He also received the prestigious Crosby Medal from ASQ in 2004 for an earlier book, Implementing Six Sigma and was presented the Leadership Award at the 2013 Lean & Six Sigma World Conference.


Zachary Haines

speaker photo (Z Haines)

Title: Goodwill Central Texas – Operations, Outcomes, and Continuous Improvement

Zachary Haines, Vice President of Information Technology and Performance Excellence will present Goodwill Central Texas’ quality journey and its multi-faceted impact in our community. Goodwill is much more than a thrift store. In fact, Goodwill’s 31 stores are just one component of an $84M enterprise that in 2014 helped more than 3,600 Central Texans with barriers and disabilities find jobs, diverted more than $27M pounds from area landfills, and created over $247M of total economic impact in our community. Haines will discuss how Goodwill’s vision to Empower 100,000 Central Texans to transform their lives through work is sustained by operational excellence, continuous improvement, and a triple focus on people, profit, and planet.

Bio: Zachary Haines founded the Performance Excellence Department at Goodwill Central Texas in 2008. This department is responsible for improvement efforts across all areas of the organization, strategic planning, data analysis, and benchmarking. Haines spearheaded adoption of the Baldrige criteria as a model for organizational improvement and helped the organization achieve the 2013 Texas Award for Performance Excellence. Zac has served on the Board of Examiners for the Malcolm Baldrige National Quality Award since 2013. Haines also heads GCT’s Information Technology department, and is leading projects that ensure the organization’s operational efficiency and data security.


Ann Wilson

Anne Wilson

Title: Current Trends in FDA Inspections

This presentation examines the Quality System Inspection Technique (QSIT) method and current trends in FDA inspections to assist medical device manufacturers prepare for their own FDA inspections. Industry practice is driving changes to FDA inspections and causing the 15 year old (QSIT) inspection methodology to vary by district. Wilson will touch upon methods to prepare for FDA inspections to facilitate a non-confrontational approach and to minimize the overall time that the FDA is onsite.

Bio: Anne Wilson combines more than 25 years of biomedical engineering with business acumen as founder and CEO of QA Consulting, Inc. Under her guidance, QA Consulting has grown from a local Austin-based firm, founded in 2000, to one of the leading HUB and WBENC-certified medical device consulting firms with clients throughout the nation. She is an expert in every phase of quality assurance from design concept and R&D through manufacturing/ production, and post-market surveillance for Class I, II, and III medical devices. Anne has worked for Sulzer Carbomedics in Austin, TX; Ohmeda Monitoring in Louisville, CO; Cobe BCT, Inc., in Lakewood, CO; Fischer Imaging in Broomfield, CO; and LA BAC Medical Systems in Englewood, CO. She holds a B.S. in Biomedical Engineering from Vanderbilt University in Nashville, TN, and an MBA from the University of Colorado in Denver, CO.


Cliff Norman


Title: Transforming Health Care Leadership – Building the Foundation of the Learning Organization using Strategic Intelligence and Deming’s System of Profound Knowledge

The objectives of Cliff Norman’s presentation are:

  1. Present a model for leaders that includes strategic intelligence, system of profound knowledge and methods for building the foundation of the learning organization.
  2. Share how these leadership methods can be used to help a leadership team transform an organization.
  3. Discuss the meaning of leading, the power of a leadership philosophy and creating the environment necessary for motivation.

Bio: Clifford L. Norman is a partner with Associates in Process Improvement (API). API develops methods and provides consulting, education and training to help organizations improve the value of their products and services. He is also an Improvement Advisor with the Institute for Healthcare Improvement (IHI). He has led and worked in over 75 Black Belt Waves for an international technology company and with several Improvement Advisor workshops for healthcare. Cliff earned a Bachelor of Science degree from California State University at Los Angeles and a Master’s degree in Behavioral Science from California State University at Dominguez Hills. He is a member of the American Society for Quality, and is a Certified Quality Engineer (CQE).Cliff is the co-author of two books:

  • The Improvement Guide – A Practical Approach to Enhancing Organizational Performance, 2nd Edition (2009)
  • TRANSFORMING HEALTH CARE LEADERSHIP – A Systems Guide to Improve Patient Care, Decrease Costs, and Improve Population Health; (2013) 


Mary McDonald

Photo - Mary McDonald (small 2)

Title: ISO 9001:2008 Changes
ISO 9001 is due for a major revision.  What do changes to the Quality Standard look like? How will this change what you have in place already?

Bio: Mary McDonald, a member of the US TAG since 1995 and a Senior ASQ Member, will review the DIS for expert users, and provide commentary on rationale for changes.   She is CEO/CTO of McDonald Consulting Group, a firm that specializes in system implementation and improvement.  She is also a Fellow of the International Microelectronics and Packaging Society.

David Hughen

David Hughen

Title: The Non-Traditional Search: Building Your Brand

Work is fleeting — business and product cycles are shorter than ever — thus change is accelerating. The economic recovery over the past few years has been a cautious one for many companies, leading to a reluctance to add fixed costs in the form of hiring. This session is especially targeted to individuals who have plenty of work experience under their belt. That experience has value in the marketplace but….how can you position that value for future opportunities? Attendees may see themselves as under-employed, nervously employed or they may be currently unemployed. This presentation help attendees learn how to keep themselves business relevant and to think beyond the job of the moment.They will receive specific guidance on how to build their brand for the long-term and feel more in control of their professional future.

Bio: As co-founder and principal for AustinHR.com, David Hughen brings over 20 years experience driving creative HR strategies and solutions. He has the rare advantage of partnering with a number of early to mid-stage technology companies in a consulting capacity as well as leading human resource operations of prestigious companies in a variety of industries — such as semiconductors, internet and clean technology. He holds Bachelors and Masters of Science degrees in Human Resources and Organization Development from the University of San Francisco and holds a variety of professional certifications.





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